What Is Digital Marketing and Why Do You Need It?

What Is Digital Marketing and Why Do You Need It? People ask all the time what digital marketing is all about. Digital marketing is the promotion of products or brands via one or more forms of electronic media. It’s also a term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones (SMS), display adverts or any other digital medium. Digital marketing campaigns are becoming more prevalent as digital platforms are increasingly incorporated into marketing plans as people use digital devices instead of going to physical shops. Digital marketers monitor things like the frequency and duration of advertisement, sales conversion, how to promote good marketing service, what content works and doesn’t work. There are various channels associated with digital marketing; the most closely associated channel is the internet while others include mobile instant messaging, wireless text messaging, short message service,...